Founded in 1999 by a family of jewelers, Ritani is a fine jewelry company specializing in diamond engagement rings and bridal jewelry. When the Ritani was founded, it was initially a wholesale jeweler brand. In October 2012, Ritani launched its E-commerce website which acted as a game changer for Ritani.
Ritani don’t sell anyone else’s diamonds. They ethically source diamonds and only put their name to them when they have undergone stringent inspection and been certified by GIA or AGS. The best part of the company is that the customers are able to design a custom engagement ring online according to their choice of cut, color, clarity, carat, shape, design, style and size, then have the ring shipped to the nearby jeweler store so that the customers can preview the diamond engagement ring in person before finally purchasing it. This technique is known as “clicks and bricks” model which makes the customer feel and get the experience of a store without having to do it.
Ritani diamond engagement rings are simple, tasteful and intricate whereas their online store is very innovative and user-friendly.