James Allen is the diamond jeweler retailer & is considered to be one of the premier diamond engagement ring retailer in the jewelry field because James Allen has revolutionized the way people buy diamond jewelry.

Founded in 2006, they have innovated so much in pursuit of creating the best jewelry store. They changed the perspective of a customer looking for a new approach to shop for diamonds. Today, James Allen is the only online retailer to present each of its ring settings and more than 200,000 conflict-free diamonds, all hand-selected & in highly magnified 360° HD.

Every diamond on James Allen is photographed with 15x or greater magnification in 360° so that the customer can completely & satisfyingly understand the diamond that he is purchasing since total transparency, providing meaningful education & friendly support for a customer are the pillars of it.

With the latest technology and unique styles of diamond engagement ring, James Allen has gained its customer’s trust and has set a milestone compelling the rest of the industry to follow it.