Zales was founded in 1924 by brothers William and Morris Zales in Wichita Falls, Texas. The original store sold small appliances, cookware, cameras and, of course, jewelry.

In the late 1930s, Zales expanded into twelve separate locations. In the 1950s, they began a major shift in strategy that would forever change the face of the diamond jewelry market in the United States i.e. they moved into indoor shopping malls. Zales Corporation now owns several jewelry chain store brands. Obviously, the most well-known is Zales itself which operates in almost 700 stores across the 50 United States and Puerto Rico.

Zales also operates a network of Zales Outlet stores in over 130 of the largest outlet malls in the United States. Targeting the same level of the market is their Gordon’s Jewelers brand stores, which operate in over 190 locations. The Zales Corporation also has a presence in Canada operating under the names Peoples Jewelers and Mappins Jewelers.

Zales specializes in diamond jewelry and offers a large range of engagement rings. Engagement rings from Zales come in a variety of cuts, types and styles. Online, you can view the company’s range of diamonds by cut (options are available for all of the most popular cuts, such as cushion, marquist, oval and asscher) as well as by the style of the setting.